Most business owners think long and hard about what to call their business and their products. It is important to know how to protect the brand names one chooses. Although trademark rights in the ...

In the United States, trademark rights are “common law” in nature, meaning that some trademark rights are acquired simply by selling goods and services designated by a particular mark in the U.S.

Registering your trademark is the first step in protecting your brand. Learn what to do next to ensure you're handling the ...

The Principal Register is the “gold standard” registry on which all trademark owners should aspire to have their marks registered. Trademarks registered here come with numerous important legal rights ...

Amy Nichol Smith spent more than 20 years working as a journalist for TV and newspapers before transitioning to software and hardware product reviews for consumers and small businesses. She has been ...

Creating a unique business name is one of the most exciting parts of starting a new business. This name is a key feature of your brand, and it's smart to protect it with a registered trademark. A ...

In this week’s Saturday opinion column, Haloo CEO Julie MacDonell argues that the most profound disruption AI could have on the IP industry lies in the radical reinvention of government IP offices’ ...

Discover key differences between trade names and trademarks, their legal roles, and why registration matters for business ...

Lindsey Crossmier has been a financial writer since 2022, and has been regularly quoted as an expert in outlets such as U.S. News, GOBanking Rates and Yahoo! Finance. She leverages her Yale financial ...