Playhaven has rolled out new user segmentation tools to assist mobile gaming companies with their marketing and monetization campaigns. “Most mobile game developers are not monetizing their audiences ...

User segmentation is nothing new to the gaming industry. As app developers continue to seek any competitive edge in a complex COVID-19 world, and as segmentation tools become more advanced by the day, ...

Peter Fodor is the founder of AppAgent, a service for small and mid-sized mobile developers who are launching a game or app but need help with marketing and user acquisition. This is the third part of ...

Google today introduced a number of new segmentation features for Google Analytics that should make it easier for users to isolate and analyze subsets of their visitors or app users. Previously, ...

Targeted marketing and personalization have evolved dramatically in the last decade. Engaging an audience overwhelmed by the internet’s content farm requires meeting fans where they are, speaking ...

Appboy, the maker of a suite of customer relationship management (CRM) tools for mobile app developers, is now offering a new customer segmentation product that lets developers slice their audience ...

“I’m shocked that nearly half of those surveyed in the Zero Trust Impact Report do not think a breach is inevitable,” Illumio CTO PJ Kirner said. Conducted by the Enterprise Strategy Group (ESG), the ...