Your website is live – now it’s time to measure what matters. To sustain traffic growth, you need to track performance, collect meaningful data, and make informed, data-driven decisions that shape ...

Analytics are an essential tool for marketing and business growth. They can play a crucial role in driving the success of performance marketing campaigns by providing valuable insights into the ...

Consumers expect quick, snappy performance from business websites. If your website is sluggish, visitors may well exit quickly and head for a competitor’s site. Diagnosing and correcting the causes of ...

Colin Pié, a UD Class of 2027 statistics major, has always been interested in sports, but also excels in statistics. When he first came to the University of Delaware, there was not a specific major ...