Weetabix has become a household name in the Bluegrass since Amari Williams credited it for his performance vs. Illinois in ...

Williams, who is a native of Nottingham, England, revealed he ate some ahead of one of Kentucky's tournament games. Let's ...

Kentucky’s Amari Williams is taking his NIL (Name, Image, and Likeness) deal to new heights—and it’s not just on the court.

Earlier in March Madness, Kentucky head coach Mark Pope revealed that Williams had "incredible energy" as of late, and it's ...

Sideline reporter Evan Washburn dipped his spoon into a bowl of Weetabix. Why? Because Kentucky center Amari Williams is a ...

I've never seen people have cereal with warm milk," Williams said. "I feel like that's something you definitely need. That's something you've got to try if you have Weetabix and warm milk ...

Weetabix rapidly rose in popularity after getting a shout out from Williams following UK’s second round victory over Illinois ...

Kentucky basketball actually had some extra help in their win over Illinios on Sunday, which has led them to a Sweet 16 ...

I’ve never had cereal with warm milk. Shout out to Xaymara (Gonzalez ... team breakfast this week every morning featuring Weetabix,” Pope joked.

Coach Mark Pope said Williams’ performance contributed to the win and credited Weetabix for his great game. Weetabix is the ...