Customer-Centricity: It should revolve around the customer, addressing their needs, pain points, and buying behavior. Goal Orientation: Specific, measurable, achievable, relevant, and time-bound ...

We’re in the thick of strategic planning season—a time of big binders, slide decks, and multi-day meetings designed to map out the future. But when the unexpected hits, how much of that work actually ...

As we look toward 2026, one thing is clear: the old idea of strategy is no longer fit for purpose. For decades, strategy was treated as a static plan. A document produced once a year, built on ...

A CEO recently asked me to sign a “non-disclosure agreement” before we looked at his company’s strategy. Then, his assistant brought in a folder of printed PowerPoint slides labeled “Strategy” and ...

A clear look at Strategy’s Bitcoin model, the conditions that could trigger sales and how to understand future updates within the proper context. Strategy is the largest corporate Bitcoin holder, with ...