Forbes contributors publish independent expert analyses and insights. Aytekin Tank is the founder and CEO of Jotform. If I had it my way, I’d never have to shop for clothes again. As the head of a ...

The cynics among us would say that the new year gives people a new start on old habits. And despite great leaps in innovative technology and know-how, when it comes to the world of high tech, some ...

Traditionally the CPG industry was defined by standardized products and a broad appeal but consumer expectations are shifting in a way that demands a more personal approach. One size fits all doesn’t ...

Whether shopping for new clothes or the latest cool shiny tech gadget, we want what we purchase to be an extension of, well, who we are. That’s why personalization is a goal, if not the holy grail, ...

Some businesses hesitate to dive into advanced personalization, worried about complexity or the risk of getting it wrong. However, the tools and software available today make this process more ...

Personalization has become a top priority for organizations seeking to deliver differentiated customer experiences and drive commercial results. In 2025, the marketing budget allocated to ...

The number of customer digital touchpoints continues to increase unabated. And that means our marketing efforts are more measurable than ever and marketers are expected to be able to connect the dots ...

Personalized content is now a fact of life – what was once considered innovative is now standard for online marketing. As anybody who has indulged in a bit of online retail therapy can tell you, ...