West, 47, partnered with Adidas in 2013 to create and sell items from his Yeezy line. The footwear company cut ties with the rapper in 2022 after West made a series of antisemitic remarks.
Adidas announced on March 5 that it had sold the last of its Yeezy sneakers, the lucrative footwear line created with rapper and designer Ye. The German sportswear giant framed the milestone as ...
It was the first time, the company said, that the outlook did not include revenue from the Yeezy line. The breakup was hardest felt in North America, where the apparel was driven by the Grammy ...
Adidas' North America sales fell 1.6% at currency-neutral rates in 2024, having struggled to recover from the termination of its once-lucrative Yeezy sneaker line. The sportswear giant was forced ...
The German sportswear giant that broke ties with Ye over his antisemitism is donating 250 million euros it made from liquidating the rapper’s sneaker line. Adidas announced Wednesday that it had ...
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