All part of the brand’s desire to “transform screens into adaptive, intelligent companions that simplify and enrich every day living,” apparently.

CEO & Head of (DX) Device eXperience Division JH Han designed the presentation to build upon their “AI for All: Everyday, Everywhere” theme. He expounded on Samsung’s Home AI, which focuses on creating a seamless and secure integration between various smart home appliances to allow you to live better and simpler.

Samsung kicked off its CES plans by highlighting its strategy to expand AI across its tech, in a way that is connected and personal, as well as showcasing its latest devices, including the new flagship Neo QLED 8K QN990F TV.

Major tech companies unveiled their latest products and strategies ahead of schedule on January 6, 2025 (US time), with crowds gathering before Samsung Electronics' (Samsung) press conference. During the event,

Watch Samsung's new video ad imagining how Vision AI could help to improve a family’s viewing experience on a TV at home.

Samsung is making big waves at CES with its all-new home theater lineup. Last year’s S95D was a massive hit, considered by many to be the best TV of the year—and having personally reviewed it, indeed it is absolutely stunning.

LAS VEGAS - Samsung Electronics unveiled a series of artificial intelligence (AI) objectives during several press events at the CES 2025 tech trade show in Las Vegas on Monday (local time), highlighting its ambition to expand AI applications beyond the home and into all aspects of life.