Less than a week after rap rival Kendrick Lamar performed his chart-topping Drake diss “Not Like Us” at the Super Bowl, Drake has released his first album since the two began their ongoing feud last year with several lyrics fans think is about their beef,

Rapper Kendrick Lamar won the 2025 Super Bowl with his electric halftime show, and he somehow managed to out-gain the Kansas City Chiefs in ground yardage in the process.

Kendrick Lamar has the hot hand and landed another huge achievement less than two months into 2025. His Super Bowl LIX halftime show is now the most-watched halftime show of all time, outdrawing Michael Jackson’s halftime show from over 30 years ago.

The Grammy-winning rapper performed Drake dis track "Not Like Us," "Squabble Up," "Humble." and "Luther," among others, during football's biggest night.

The chatter online after Kendrick Lamar's halftime performance is exactly what the best marketers want for a product launch or event.

From the songs he performed to the surprise guests, here's what you need to know about Kendrick Lamar's Super Bowl halftime show

133 million people saw Kendrick Lamar diss Drake in the most-watched Super Bowl halftime show ever

Roger Goodell allowed Kendrick Lamar to exploit his spotlight not to entertain the Super Bowl audience but to renew one of those rapper beefs with Drake.

Kendrick Lamar hid a bunch of Easter eggs in his historic Super Bowl LIX halftime show. But there's one little nod you may have missed, but Paramore‘s Hayley Williams sure didn't. The rocker slipped into the comments on the Instagram feed of Good Dye Young earlier this week to jump for joy after see that Lamar and SZA's backup dancers had used the hair color brand she co-founded with stylist and makeup artist Brian O'Connor.

Kendrick Lamar's Super Bowl LIX Halftime Show had 133.5 million viewers, drawing a larger audience than the Super Bowl itself and Michael Jackson's legendary 1993 halftime show performance.

The rapper indeed made history. Roc Nation announced that his halftime show is now the most-watched Super Bowl performance of all time with a monster 133.5 million viewers, dethroning Michael Jackson's longstanding record of 133.4 million viewers in 1993.