Last year, Lego and Formula 1 announced a multi-year partnership that would include several new F1-themed products; for the ...

As a result of the partnership between the two brands, a series of activities will be promoted that will go beyond the launch ...

LEGO Group has introduced a new collection of LEGO F1 sets, with exclusive travel retail activities at Melbourne ...

The racing Lego sets are available in a collection including the full 10 teams or as individual Lego Technic sets.

Formula 1 racing returns the weekend of March 14, and we’re counting down. If season 7 of Drive to Survive, premiering on ...

Experience the thrill of F1 through stunning LEGO photography by Benedek Lampert, capturing the essence of Formula One ahead ...

Formula 1 is developing its entertainment, merchandise and immersive fan experiences to broaden its appeal and boost revenue ...

Back in November we brought you a breakdown to the then recently-announced project between F1 and LEGO. While the two ...

In September 2024, Lego and F1 announced a partnership that included releasing numerous F1 Lego sets, some of which featured ...

By leveraging the global appeal of Formula 1, Lego is tapping into a diverse audience of motor enthusiasts at the two largest Australian airports.

If there’s one toy capable of bringing a family together in unison, it’s LEGO. Fresh from the biggest tyre manufacturer in the world, LEGO has a partnership with Formula 1© that’s sure to cater to ...