Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

According to the U.S. Centers for Disease Control and Prevention there were over 200,000 deaths caused by accidents in 2022. If you work in a risky industry (e.g., farming, logging, fishing) and you ...

AD&D insurance provides financial protection, but be aware of exclusions.

Unlock the secrets of Ad Strength in Google Ads. Understand its value, how it works, and how to leverage it for better ad performance. Recently, there has been a lot of discussion about Ad Strength in ...

Have you ever clicked on a brand’s ad and ended up on a website you weren’t expecting? That’s ad hijacking. And it hurts advertisers and users. Keep reading to learn how ad hijacking works, the risks ...

Life insurance can play an important part in maintaining financial stability for loved ones after your death, but what about accidental death and dismemberment (AD&D) insurance? We’ll help you ...

Ad impressions are counted each time your ad is shown on a search results page, social media feed, or elsewhere online. This metric doesn’t measure engagement or clicks. It measures the potential for ...

Ad frequency is the number of times a person is exposed to an advertisement. It is important to consider ad frequency when creating an advertising campaign, as too much repetition can lead to ad ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. While an integral component of the AdTech industry, ad ops remains a rather confusing term.