The Real Story of Bharat’s Next 500 Million, examines how non-metro consumers discover brands and make purchasing decisions.

The report emphasises orchestrating intelligence across vehicles, manufacturing operations, suppliers, and digital platforms ...

The collaboration is expected to extend beyond the campaign film through outdoor, print and digital formats, as well as ...

Rustogi, with over two decades of experience in advertising and media, will head the agency’s media division and oversee ...

In his new role, he will oversee operations across India and South Asia, before which he spent nearly a decade at Bharti ...

The edit feature turns text prompts and images into eight-second AI video clips, while the Promote tool lets creators target ...

These links can direct viewers to other Instagram Reels or creator accounts and will appear when the edited clip is exported ...

About 97% say generative AI has boosted the creator economy, but high costs, unclear training methods and unreliable output ...

The refreshed design adds sharper typography and a revised colour palette in the same logo, intended to maintain consistency ...

Its media duties are currently split, with Lodestar handling TV, print and outdoor ads for over a decade, while Cheil SWA ...

From consumer goods to tech, brands marked Pongal with creative posts, using the harvest festival to tap regional sentiment, ...

Godrej Properties used a phased rollout of digital outreach, hyperlocal activations, roadshows and a drone-laser show to ...