A strong cause can give your brand meaning beyond products or services — but aligning with that cause in a way that feels credible, not performative, takes more than good intentions. Consumers are ...

A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows ...

Annette Esposito, the bank’s vice president and director of marketing, said Hanover Bank is updating its logo to maintain a ...

On Monday, April 7, 2025, a striking image on digital screens at MTN Ghana’s headquarters told a compelling story: a young ...

More and more founders of consumer brands have strong analytical backgrounds, often in finance. Very few founders of consumer brands have a background in market research. High IQ and analytical ...

Here's the story behind Cracker Barrel's iconic logo, including how it was first created and the surprising controversy it ...

The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by ...