"But the [new] campaign started a public uproar that BMW was turning its back on one of the best taglines ever." The 1975 slogan from Ammirati & Puris is credited for much of the company's ...

In fact, the flexibility, low cost and high effectiveness of slogans make them almost mandatory for companies of any size, he says. The best slogans are mini-vision statements. When carefully ...

The best payoff lines are forever ingrained in our collective consciousness. “For a long time if I said ‘think’, you thought ...

Fast food companies have some of the best brand recognition on the planet ... See if you can match the ad slogan to the fast (or fast casual) food empire it belongs to in the quiz below.