Being a marketplace connecting marketers and media owners, an ad exchange enables advertisers to reach their target audiences in a quick, efficient and cost-effective manner. For small brands ...

Ford Motor Company released an ad campaign this month titled “Committed to America,” stating that it assembles more vehicles ...

Out-of-home ads that feature QR codes but not labels want consumers asking “It’s from where?” as the retailer pushes to ...

Because brands can lose credibility among target audiences if their ads are shown in locations or contexts that could harm brand perception, it is the duty of their agency partners to put measures ...

Below we'll revisit some of the most iconic brands who waged war on their competitors and discover what makes a successfully shady ad. This clever clapback from Pepsi was the perfect response to ...

Insurance giants Liberty Mutual, Allstate, and Progressive are among the top mascot-driven advertising campaigns, MarketCast ...

While some brands continue to pour money into traditional ad slots, others are rewriting the rules of sports marketing, proving that strategic placements can deliver stronger brand recall than big ...

The campaign generated nearly 120,000 clicks and drove an ad awareness lift over five times above the restaurant category benchmark. The results represent Snapchat’s first time sharing performance ...

In 2023, the top advertiser, Dream11, had a 10% share of ad duration on television. In 2024, Dream11’s share went down to 7%. Other brands had a share of less than 3% of ad duration across both ...

Smart Ads leverages the power of artificial intelligence to generate high-performing, on-brand ads, automatically. By integrating with existing brand guidelines, assets, and performance data ...

Brands will have to wait for revised guidance from the ASA, which it is currently preparing, for clarity. Speaking last week, Marks & Spencer chairman Archie Norman said the incoming rules could mean ...