Landing in the No. 2 spot with Pepsi — which has held the ranking since at least 1985 — is a boon for Dr Pepper, considering Coke and Pepsi dominate the $97 billion US soda industry, the WSJ said.

Specifically, the site’s analysis shows Dr Pepper and Pepsi each with an 8.3% share of the carbonated soft drink market. Both drinks, meanwhile, still trail far behind Coca-Cola in sales ...

However, Keurig Dr Pepper is known to outsource bottling and distribution to both Coca-Cola and Pepsi in some areas of the country rather than opening its own facilities in those regions.

Pepsi is mounting an aggressive campaign to revive its struggling soda business as flagship cola sales fall behind Dr Pepper ...

Pepsi, which has almost always been the number two cola in America after Coke, dropped to number three behind Dr. Pepper last year. And now PepsiCo is reckoning with the fact that Pepsi might not be ...

Keurig Dr. Pepper (KDP) was the third soft drink brand with a $45.57 billion market cap. Some analysts believe that Pepsi has a shot at surpassing Coca-Cola soon, but not by selling more soda.

When Young & Rubicam was awarded the Dr Pepper account in 1969, it was pretty much a regional brand with about 3.2% of the soft drink market. That translated into 106.3 million cases. By the end of ...

Coca-Cola is known for its balance of sweetness and fizz ... Campa Cola tastes sweeter and more watered-down. Cola is just a part of Dr Pepper's flavour profile. Other notes include a hint of vanilla, ...

When we’re not busy trying to figure out what the heck Yik Yak is, getting out of a book slump or getting inside of the mind ...