Formula 1 is developing its entertainment, merchandise and immersive fan experiences to broaden its appeal and boost revenue ...

In September 2024, Lego and F1 announced a partnership that included releasing numerous F1 Lego sets, some of which featured ...

The racing Lego sets are available in a collection including the full 10 teams or as individual Lego Technic sets.

By leveraging the global appeal of Formula 1, Lego is tapping into a diverse audience of motor enthusiasts at the two largest Australian airports.

Looking for a fun and creative way to spend quality time with your family over Spring Break? Building LEGO sets together is ...

German engineer Mueller is the first woman in F1 history to hold the coveted role, which provides the main point of contact ...

Lando Norris has managed to hit pole position ahead of todays Formula 1 Australian Grand Prix. You’ve probably heard ...

Lego reported a 12% rise in consumer sales in 2024, outperforming both a 1% drop in the global toy market and the sales performance of its rivals.

Toy Fair 2025 featured no shortage of plush toys, but when it came to scouting out the best *new* collections, Atamas ...