Led Zeppelin was born in a London basement. In a new photo book, the band pulls back the curtain and shares stories from ...

Scientists have detailed the one popular color that doesn't 'exist' and the strange reason why we still see it.

Scientists have revealed that purple, a popular color often associated with royalty, is fake. A figment of our imaginations.

While violet hits your eye with a specific wavelength, purple only exists in your perception — a clever construct built from ...

Science says this popular color doesn't actually exist. In fact, it's just your brain playing tricks on you. See if YOUR ...