Netflix has just recently rolled out access to a new AI search engine tool to some of its subscribers, according to a report ...

While Netflix will incur “some incremental costs” as it builds out its in-house advertising business — and the company continues to increase content spending — continued growth in ...

Just hearing that “ta-dum” sound can elicit a “Pavlovian response” from viewers, AdExchanger Executive Editor Sarah Sluis said during a fireside chat with Netflix’s new VP of Advertising Nicolle ...

“This is the enduring power of Netflix’s first-mover advantage in streaming.” It also cited the continued ramp-up of the ad tier as another lever for growth, forecasting Netflix will ...

Netflix could see even faster advertising growth than expected -- rising to $6 billion globally in 2027 and to nearly $10 billion in 2030, says MoffettNathanson Research. “A major part of ...

Netflix has announced a free, sinister new Tamagotchi-style retro mobile game called Thronglets ... We'd wholeheartedly appreciate you enabling ads to keep this content free.

But this doesn’t mean Netflix is retreating from the world of mobile gaming entirely; it still has some fairly ambitious gaming projects in the pipeline. Last month, Netflix announced a ...

Last month, the firm upped rates; the Standard ad-free plan now ranges from $15.49 to $17.99 monthly.Moffett Nathanson emphasized the "Netflix flywheel" effect, wherein the company's subscriber ...