Scientists have detailed the one popular color that doesn't 'exist' and the strange reason why we still see it.

Deep within a remote private mine, a remarkable discovery recently captured the attention of all who encountered it. Miners, ...

Scientists have revealed that purple, a popular color often associated with royalty, is fake. A figment of our imaginations.

Popular Mechanics reports that purple is a “pigment of your imagination”: The human eye doesn’t actually see purple.

Add purple plants to your yard and enjoy the bold, colorful blooms all season long. We found purple flowering plants for ...