Chanel is elegant and poised. Apple is sleek and perhaps a little haughty. This is brand personality. A singular set of characteristics that immediately tells your audience what your brand is ...

Move intended to further develop program and to deliver future enhancements and value to wholesalers and members ...

Equilon Enterprises, which does business as Shell Oil Products U.S., signed an agreement to acquire the Fuel Rewards loyalty program from PDI Technologies and Excentus Corp., Shell said Thursday ...

Brand-specific rebates can create inefficiencies and increase costs for fleet operators. Universal discounts provide consistent savings and flexibility at numerous fuel stations. When selecting a ...

HOUSTON, March 20 (Reuters) - Shell Plc (SHEL.L), opens new tab is aiming to begin producing natural gas at Venezuela's Dragon gas field and exporting it to neighboring Trinidad and Tobago in 2026 ...

The golden age of American flex fuel vehicles ran from around the mid-aughts to the late teens, when it seemed like every brand had at least one or two models that ran E85. Currently, however ...

A company's reputation (i.e., external personality) dictates the success of the brand. Luckily, you can take fours steps right now with your business development and marketing team to better ...

Niger Republic has turned to Nigeria for help after being hit by fuel shortage. The West African country reached out to Nigeria despite months of diplomatic tensions and hostile rhetoric.

After a string of puzzling social media posts, the global pop icon unveiled what appears to be the launch of a brand-new lifestyle and apparel venture. It started with nine visually striking ...

The minimum fuel saving of 3%, says Fersa, adds up. Assuming 150,000 km (93,200 miles) per truck per year, a baseline fuel total is around 60,000 liters (13,200 gal) of diesel.

Mumbai (Maharashtra) [India], March 19: LEGO® has kicked off its 2025 LEGO® Brand Days lineup, bringing over 100 exciting new sets in India, starting just at INR 449. Designed to fuel ...