The soda giant’s Red Tree Beverages subsidiary is making a bet that its vodka lemonade can help it gain a stronger foothold ...

The Coca-Cola Company is launching a vodka-based version of its Minute Maid lemonade and pink lemonade as beverage giants look to make a splash in the buzzy canned cocktail sector. The drinks, to be ...

Coca-Cola is expanding its Minute Maid brand into the alcohol industry. It has introduced two new vodka-based drinks: ...

Soda and juice giant Coca-Cola is using one of its best-known brands to test the potential of a strategic pivot into the complex alcohol category. This month, the company debuted canned vodka ...

The launch will be supported with a summer marketing campaign through social media, OOH advertising and influencer ...

Mamacita's Cape Town menu boasts an impressive array of authentic Mexican dishes, including cheesy quesadillas. Check out the ...

Related: Coca-Cola doubles down on growing new category The global RTD market was estimated to be around $3.2 billion in 2024 ...

Coca-Cola Europacific Partners (CCEP) has unveiled Absolut Vodka & Sprite Watermelon – the brand’s first-ever flavour ...

The Coca-Cola at McDonald's is known for its superior taste and it's not just in your head. There are actual reasons why ...

The launch comes as the niche alcohol segment surged 332% in 2024 with consumers turning away from beer in favor of alternative ready-to-drink offerings.

Anheuser-Busch has introduced a new vodka tea brand named Skimmers. It is a non-carbonated iced tea that comes in four flavors - Original Tea, Half & Half, Peach Tea, and Lemonade.

While it's hard to go wrong with a classic rum and Coke, sometimes it can pay to branch out with your mixers and try new ...