Except now, paying players is completely legal under NIL rules, and Pitino even says some of the stars of his current St.

Gators quarterback DJ Lagway launched a new foundation to help the Gainesville and Willis, Texas, communities with the money ...

USC Trojans star guard JuJu Watkins agreed to an NIL with Fanatics this week. She became the first female to have a Fanatics ...

Ohio State student athletes are receiving tax support sessions from Intuit TurboTax to help them navigate the complexities of ...

Ahead of the NCAA Tournament, two Texas Longhorns stars, Aaliyah Moore and Madison Booker, have inked a new NIL deal. The ...

For decades, the NCAA Tournament has captivated fans with buzzer-beaters, Cinderella stories, and bracket-busting upsets.

Duke Cannon is giving Iowa State’s mascot performers their own 'UN-name, image & likeness' deal as part of its "Earn Your ...

Michigan's NFL draft prospects discussed the strides the university took in the NIL space during their careers.

A working group in the Florida Legislature is taking a look at the state’s name, image and likeness laws, with a goal of ...

The Texas A&M athletic director, as well as former athletic director Ross Bjork, now at Ohio State, will serve on the ...

Mid-American Conference commissioner Jon Steinbrecher spoke ahead of Friday's MAC men's basketball tournament semifinal games ...

Video clips of Fredette’s most audacious shots instantly set social media ablaze. Kevin Durant described Fredette as the ...