For decades, demand generation followed a familiar script — brands dictated the terms, controlled the narrative and funnelled ...

Scarlett Johansson is urging lawmakers to regulate the use of AI after her likeness was used without her consent in a fake viral video that appears to show a handful of celebrities protesting the ...

Amazon has teamed up with 25-year-old YouTuber MrBeast for what they’re calling the “biggest reality competition series ever.” ...

In an episode of the Beast Games on Amazon Prime Video, player 232 decided to eliminate himself from the competition and take ...

From YouTube to Amazon, MrBeast is forging a new kind of media empire. Traditional movie and TV companies should pay ...