A new white paper by ASCI, PSA Legal, and Tsaaro Consulting discusses the preparaedness of Indian brands for adopting ...

CMO Carrie Palin reveals why consumer trust, impact-readiness surrounding AI, and in-person connection might be the keys to ...

In a world of fleeting attention spans, the footwear brand’s witty campaign blends nostalgia and relatability to make comfort ...

With consumers gravitating towards greener and ethical product alternatives, eco-conscious creativity has emerged the way for ...

The social media giant said the move will help ‘deepen connections’ between people and the businesses they love and has begun ...

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Following the recent ‘The Syllabus of Champions’, Sportz Village, a school sports organisation, has launched its latest campaign in collaboration with Scarecrow M&C Saatchi. The campaign is a ...

The proposed guidelines reshape marketing with data localisation, requiring innovative compliance strategies to thrive in India’s evolving digital ecosystem, opines LeapX's CEO.

On February 1, 2025, as Union Finance Minister Nirmala Sitharaman presents the first Budget of NDA’s third term in office, she will have to do a well-orchestrated balancing act, as the Indian economy ...

As someone who has spent years navigating the complexities of global marketing campaigns, I can tell you that India’s proposed Digital Personal Data Protection Act, 2023 (DPDP Act) isn’t just another ...