Companies need a new game plan to get found in search engines and AI chatbots. Free event from MarketingProfs and Search ...

Chief marketing officers at B2B enterprise companies say the biggest technology challenge they face is integrating various solutions effectively, according to recent research from Modern. The report ...

Email marketing experts will urge you to follow the latest and greatest best-practices: Personalize your content, send to only engaged audiences, segment whenever possible and create accurate personas ...

When Parker Pen marketed a ballpoint pen in Mexico, its ads were supposed to say, “It won't leak in your pocket and embarrass you.” However, the company mistakenly thought the Spanish word “embarazar” ...

If you're age 35 or younger and your college degree is in a non-STEM field, I'd bet that you've heard (more than once) some variation of "Oh, so you studied [insert name of discipline that falls under ...

Some 38% of professionals say their firm canceled or downgraded legacy SaaS solutions in 2025, and 21% say they replaced legacy solutions with AI-native tools. That's according to a recent survey ...

Learn how CMOs and marketing leaders can integrate compliance into marketing campaigns to reduce risk, streamline reviews, ...

Discover how design systems reduce duplication, strengthen brand integrity, and empower global teams to build faster with ...

Access thousands of our most recent online marketing resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go ...

Most professional writers say they're now using AI tools for their work, and most also say that they think AI tools will lead to decreased opportunities for writers, according to recent research from ...

People who engage with brands via social media demonstrate a deeper emotional commitment to those brands, and they spend between 20% and 40% more than other customers on the products and services ...

What do companies that provide great customer communication excel at? What could companies do to enhance their digital ...