Billions in advertising flows through TikTok, which could be banned in the U.S. as soon as Jan. 19. Brands and creators are racing to prepare.
Cassie Taylor, TikTok's global head of creative solutions and trends, explained the key marketing trends the company is watching in 2025.
The app’s availability in the U.S. has been thrown into jeopardy over data privacy and national security concerns.
The fate of TikTok is keeping creators and small business owners in anxious limbo as they await a decision from the Supreme Court that could upheld their livelihoods
While President-elect Donald Trump has asked the Supreme Court to block a looming U.S. ban on TikTok in a major case being argued on Friday that pits free speech rights against national security concerns over the Chinese-owned short-video app,
A forthcoming paper analyzed how different social media platforms surfaced content that displayed positive and negative sentiments toward the Chinese Communist Party.
Hearing a lot about Lemon8 lately? You’re not the only one. Amid a looming U.S. ban on TikTok, content creators have been pushing the platform's sister app. Lemon8 resembles an amalgamation of the types of short-form videos found on TikTok and the picture-perfect aesthetic of Instagram and Pinterest.
Kevin O’Leary, one of the venture capitalist “sharks” from the reality television show, said Monday that he had joined a group known as the People’s Bid for TikTok that has been putting together a bid for TikTok’s U.S. business. The effort is being spearheaded by billionaire Frank McCourt, who sold the Dodgers in 2012.
The U.S. Supreme Court will hear arguments on Friday from TikTok and its China-based owner ByteDance, which is seeking to block a law signed by President Joe Biden that will ban the short-form video app beginning Jan.
Justices will hear arguments in two consolidated cases taking aim at the federal law, which requires Chinese-owned ByteDance to divest from TikTok, or else TikTok will be banned from U.S. app stores and from being hosted by American internet service providers.
The high court will hear oral arguments in TikTok's case on Friday, just before the ban is slated to go into effect.