Bière, owned by Carlsberg Britvic, has announced the launch of a new nationwide campaign: Make It Suprême. The campaign kicks ...

Bière has launched its new above-the-line (ATL) advertising campaign, "Make It Suprême". The campaign marks a significant ...

WETHERSPOONS is shaking up its drinks menu in days and rolling out a new beer across its boozers. Jaipur will be on sale at ...

Carlsberg Britvic has announced that 1664 Bière 0.0%, expertly brewed to contain no alcohol, will launch in the Off Trade ...

Carlsberg Britvic is to release a no alcohol variant of its popular 1664 beer in the off trade this April, following a successful launch in the on trade market at the beginning of the year.

Carlsberg Britvic is launching 1664 Bière 0.0% in the off-trade next month following a successful debut in the on-trade at the beginning of the year. The alcohol-free variant is said to deliver the ...

Carlsberg Britvic is to launch its alcohol-free 1664 Bière variant into grocery. The drink, called 1664 Bière 0.0%, is tipped as offering “the rich and balanced taste that 1664 is known for”, but ...

French beer brand 1664 has announced a partnership with urban fashion brand CLOT. Combining CLOT’s innovative design philosophy with 1664’s playful elegance, the collaboration reflects a ...

Cîroc has unveiled a brand-new limited edition spirit drink: Cîroc Strawberry Limonade. The launch marks the brand’s first coloured liquid that aims to give consumers a taste of the sun-kissed ...

The French premium lager, 1664 Bière (4.6 per cent ABV), will be added to the company's existing lineup of draught beers. Customers can enjoy the new pint on its own, or snap it up as part of the ...