Fans wish to know the answer to “Who is the woman in the Bacardi commercial?” Being a long-running and popular alcoholic beverage brand, Bacardi has had relationships with various celebrities over the ...

For 18 seconds, the new Bacardi spot looks like a pretty standard booze ad. Then “The Myth of the Sun Angels” sets itself apart when the director credits flash onscreen, revealing, “A film by Michael ...

MIAMI--(BUSINESS WIRE)--Southern Glazer's Wine & Spirits (Southern Glazer's)—the world’s preeminent distributor of beverage alcohol—today announced that Bacardi, the world’s largest privately held ...

Bacardi-Martini’s Latin Quarter cinema ad has been censured by the advertising watchdog for being “socially irresponsible” because it features the rum being poured flamboyantly. The ad shows Italian ...

New research predicts that 70% of us aren’t going anywhere for the holidays. Many restaurants won’t be serving, so we’re not going to parties, either. And shoppers are doing it online. Which leaves a ...

Spirits company Bacardi is targeting heavy mobile users with a contest on Pandora that rewards entrants with free vacation tickets while promoting the brand's Triangle station. Mobile listeners using ...

Bacardi, known for using sexual imagery in its advertising, is launching its first major advertising campaign, worth &£10m, that veers away from sex. The move marks a strategic change in direction for ...

The idea of a commercial made only with smartphones or simple camera equipment is, during the pandemic, nothing new -- in fact, almost exactly the opposite. Bacardi rum added a couple twists to that ...

HAMILTON, Bermuda--(BUSINESS WIRE)--Bacardi Limited, the world’s largest privately held spirits company, is pleased to announce Dmitry “Dima” Ivanov, Chief Marketing Officer of Bacardi, has been named ...

Bacardi doesn’t have a digital marketing strategy, per se. And that’s because digital is the rum brand’s marketing strategy, said Laila Mignoni, Bacardi’s global VP of marketing and creative ...