Why do major brands get their logo redesigns so wrong? We break down 10 of the most infamous rebranding disasters and extract the crucial lessons for your business. Don't make the same expensive ...

Lufthansa Group has unveiled a new brand identity as part of its efforts to “evolve from a group of airlines into an integrated airline group”. As part of the announcement on December 10, 2025, the ...

From Supreme’s blaring italics to Gucci’s interlocking double-Gs, logos are the window to a brand’s soul. You can find them tucked subtly in the back of a shirt collar or emblazoned prominently on the ...

Versant has lifted the curtain on a new logo for its business affairs network CNBC that moves away from the branding of NBC Universal while committing itself to a digital-first future. The new logo ...

The Angels have had several primary logos since their first season in 1961, including their current red "A" logo with a gray halo and dark blue outline that debuted in 2005. Officially, the Angels ...

Iconic logos. The unique identifier of your favorite cars, trucks, SUV, and sports cars comes from a place of significance and shares a story. A heritage, a legacy, and a badge of honor (in most parts ...

The Phoenix Mercury have rebranded their look ahead of their 30th season, releasing a new set of logos for the first time in team history on Monday. New uniforms will follow, as the team posted a ...

To create Apple TV’s new branding, a team from the global agency TBWA\Media Arts Lab (MAL) gathered in a studio with a blacked-out stage, a giant glass version of the Apple TV logo, and a bevy of ...

The PWHL unveiled names and logos for its expansion franchises on Thursday. Courtesy of the PWHL The Professional Women’s Hockey League has unveiled the names and logos for its first-ever expansion ...

Simplicity in logo design isn't lazy; it's strategic. A simple logo's job isn't to describe, but to identify. We break down 25 best examples from brands like Apple, FedEx, and Nike to uncover the core ...

An image being shared online in Ocotober 2025 authentically showed footwear company Crocs' new logo, featuring the silhouette of both a crocodile head and a shoe. In October 2025, internet users ...