Walter Käch's 'Lettering' is cult classic design book whose ripple effects can be seen in some of the biggest brands of today ...

Branding has always been a tough race and logo design has always played an important role in it, as the logo of a brand is its first impression. In fact, a well-designed logo is not only an attractive ...

Fans of the potato chip brand Pringles were split online about their feelings on changes made by the company to its iconic ...