A recent claim by scientists has stunned the internet: one color we all know and love doesn’t technically exist. Despite its ...

Scientists have detailed the one popular color that doesn't 'exist' and the strange reason why we still see it.

Scientists have revealed that purple, a popular color often associated with royalty, is fake. A figment of our imaginations.

While violet hits your eye with a specific wavelength, purple only exists in your perception — a clever construct built from ...