British supermarket group Asda on Thursday launched a major round of price cuts, with "a significant investment" its new boss ...

The price cuts will be, on average, around 25% although some will be slashed as much as 50%, and will be introduced to more ...

The supermarket chain has confirmed a swathe of closures today with Storm Eowyn set to inflict chaos throughout the country.

Asda is making a major change in its stores as it relaunches its iconic Rollback savings scheme. The supermarket has ...

Asda has reinstated its Rollback promotion, reducing prices on over 4,000 products both in-store and online by an average of 25%. The promotional pricing strategy offers certain products at a lower ...