We live in a world of marketing buzzwords, tactics and tools for getting your product out to the right people—your customers. Of course, all of this is important for growing your business, and no one ...

Persuading consumers to try new products and services is one of the biggest challenges small businesses face. A new business could offer the best product on the market and still fail if it is not able ...

Think about it. What makes you decide to try a new restaurant, see a particular movie, read a novel? Is it because you saw an ad, or because a friend-someone you trust-recommended it? The whole ...

Even simpler: It’s everything you can do to get people talking. If you like acronyms, think of it this way: Word of mouth marketing is “CtoC” marketing. You’ve heard about business-to-business (BtoB) ...

Our segment today on the profundity of the year 1993 brought up a lot of memories for the Word of Mouth team. I thought it might be nice to share what we were all doing in 1993. In the year 1993 our ...

Michael Antman's recent article, "Six Reasons Word-of-Mouth Doesn't Work," struck a chord. He raises reasonable points about the limitations of WOM; after all, it can't completely replace other forms ...

Forbes contributors publish independent expert analyses and insights. Jeff has written about travel, sports & loyalty w/ a focus on Gen Z. Word-of-mouth is far more impactful than many other types of ...

Word of Mouth brings people together through food, flavor, and genuine connection. VERO BEACH, FL, UNITED STATES, September 18, 2025 /EINPresswire.com/ -- Word of ...

On the second day of South by Southwest Interactive hoards of hungover techies and early birds streamed into the Hilton Austin to hear marketing expert and Wharton School professor Jonah Berger.

The sheer volume of humanity packed into the Boston Convention Center doesn't really hit you until you're in and amongst the crowd. Everyone from game developers to Pokemon trainers and Final Fantasy ...