Basketball isn’t just a game of points — it’s a choreography of hard stops, vertical takeoffs, and pivots so sharp they could ...

Before he was stacking millions off the court, Magic was a 5× NBA champ, 3× MVP, and the leader of the 'Showtime' Lakers. He finished with 11.2 assists per game, still the highest career average in ...

Several NBA players currently lead the way with high-profile shoe contracts, placing them among the highest-paid athletes globally.

Miami Hurricanes QB Cam Ward is the presumptive top pick in the upcoming 2025 NFL Draft. However, he has experienced an unorthodox journey to the pole position. Starting as a zero-star recruit at ...

The NBA and National Basketball Players Association today jointly announced that the Los Angeles Lakers’ Luka Dončić and the ...

Mikel Brown Jr. joins Louisville basketball as the country's top high school point guard. A look back at how others who've held the title have fared.

will join the exclusive Greatest Players list as the league celebrates its 50th anniversary MANILA, Philippines – The PBA will reveal the newest members of its Greatest Players club on Wednesday ...

Just like in the Sweet 16, USC’s players had a small Watkins Funko Pop with them. The doll was tucked in a shoe in Watkins’ place during the national anthem, then on the Trojan bench during the game.

After the Converse "Chuck Taylor" All-Star, the first ever signature athletic shoe in 1921, dominated the basketball shoe industry with 80% market share, per research firm SATRA) in the 1960s. Nike ...

Adams said the Pro Club players were paid $10,000, one-tenth of 20% of the shoe sales accrued ... season NBA power rankings: Who's No. 1 in final regular-season list? Lynch: After almost 4,000 ...

Though reading more is a popular New Year's resolution, there’s something about springtime that inspires people to pick up more hobbies. For me, that's always meant reading. I read a lot all ...

author of "A History of Basketball In Fifteen Sneakers," said Nike has the financial power to create "superheroes" to attract NBA players and target audiences. But the company's signature shoe ...