Netflix is positioning itself to potentially secure the rights to the NFL's Sunday afternoon games, possibly replacing CBS or ...

Netflix knows you’re scrolling while you watch —and ‘second-screen shows’ are designed for the distracted viewer.

The US exit is a setback for India which has long faced heavy tax losses on digital services delivered by non-resident firms.

Day 2 of the Times Group ET NOW Global Business Summit 2025 ended on a high note with a conviction that India is all set to ...

In India, Netflix is set to stream WWE content starting in April, taking over the media rights from Sony Pictures Network India The shift marks a significant departure from the stance taken by ...

With AI-led personalisation, longer form content, working with top creators, live streaming beyond sports, JioHotstar is all ...

At the unveiling of the Pitch Madison Advertising Report 2025, Satya Raghavan, Director, Marketing Partners, Google, India, ...

As media fragmentation reshapes brand strategies, marketers must strike a delicate balance—embracing precision targeting ...

EXCLUSIVE: Hot on the heels of launching Netflix police drama Black Warrant, India’s Applause Entertainment ... This deal is part of a longer-term strategy at Aditya Birla Group-backed Applause ...

The industry is poised for significant growth in 2025, fuelled by robust digital revenues and shifting consumer behaviors. Media experts weigh in.