The grocery delivery service had signed a €8 million contract with PSG in late 2021 to become a premium sponsor. However, financial difficulties led to Gorillas being acquired by Getir ...

PSG has transformed its approach to sponsorships from simple brand placement to creative partnerships that deliver mutual value. The majority of its sponsorship contracts now include co-created ...

Events in eastern Democratic Republic of Congo (DRC) have thrown into sharp focus sponsorship deals involving the Rwanda ...

“PSG’s investment is an exciting development ... We also sell both admissions and sponsorship packages for our investment conferences and advertising on our websites and newsletters.

Bayern Munich signed a five-year football development and tourism promotion partnership with Rwanda in 2023, while "Visit Rwanda" has been a sponsor of PSG since 2019. Reuters previously contacted ...