PMax campaigns can now be controlled through API placement exclusions, contradicting months of Google's documentation that claimed otherwise.

Google hopes to appease regulators with this change, which prevents Google from preferencing its own products and services.

Hot takes have been flying about why HubSpot's organic traffic declined. Here are perspectives from ex-employees.

Cutting audit time can hurt your site. Learn why crawl data, tag validation, and manual checks make technical SEO a worthwhile investment.

Google appears to be rolling out manual actions, search penalties, across German-based sites over the site reputation abuse policy. This comes a week or so after Google expanded the penalties across ...

Bottom line. Microsoft is positioning Performance Max as a more sophisticated alternative to competing automated ad platforms by leveraging its unique access to LinkedIn’s professional network data.

Brands can purchase specific hours leading up to major product launches, time-sensitive announcements, and other moments.

Not all Google Ads recommendations are created equal. Learn which to trust, evaluate, or dismiss to enhance your account performance.

With zero-click results and skyrocketing referral traffic, LLMs are the new gatekeepers of the web. Adapt your strategy for ...

Your SEO team’s brand can impact collaboration and executive support. Find out how to create a valuable team brand that stands out.

Yahoo AI Generated Answers. Yahoo Search is also incorporating AI generated answers directly in the Yahoo Search results. These seem to be powered by OpenAI and show directly in Yahoo Search, where ...

Google's PMax updates offer enhanced search reporting, asset group reporting as well as more exclusion and advanced targeting ...