Companies need a new game plan to get found in search engines and AI chatbots. Free event from MarketingProfs and Search ...

Have you noticed tools like ChatGPT or Gemini don't just list links anymore? They now give you full answers because AI has changed the way people search and find information. Today, when someone asks ...

Like most great CEOs, Mark Parker sought the counsel of some wise mentors when he first took the helm at Nike. One of those mentors happened to be Steve Jobs, who shared the following piece of advice: ...

B2B marketers promoting specialized solutions to a specific, concentrated group of typically larger, enterprise prospects should consider implementing account-based marketing ( ABM)—if they're not ...

When Parker Pen marketed a ballpoint pen in Mexico, its ads were supposed to say, “It won't leak in your pocket and embarrass you.” However, the company mistakenly thought the Spanish word “embarazar” ...

Consider the job of marketing. Its purpose is to understand the marketplace. That plays itself out in all manner of ways—from segmentation to trade show posters to lead generation. But, at its core, ...

Chief marketing officers at B2B enterprise companies say the biggest technology challenge they face is integrating various solutions effectively, according to recent research from Modern. The report ...

Email marketing experts will urge you to follow the latest and greatest best-practices: Personalize your content, send to only engaged audiences, segment whenever possible and create accurate personas ...

Some 38% of professionals say their firm canceled or downgraded legacy SaaS solutions in 2025, and 21% say they replaced legacy solutions with AI-native tools. That's according to a recent survey ...

Advertising and Promotion are tactics used to reach and influence the market. But they typically have different objectives and roles in the marketing mix. Understanding these different objectives ...

Most professional writers say they're now using AI tools for their work, and most also say that they think AI tools will lead to decreased opportunities for writers, according to recent research from ...

People who engage with brands via social media demonstrate a deeper emotional commitment to those brands, and they spend between 20% and 40% more than other customers on the products and services ...