WARC provides insight, intelligence, evidence, expertise, case studies, benchmarks and guidance to help marketers navigate any challenge with confidence.

Nov 12, 2024 · Since 2020, brands and consumers have been in reaction mode, starting with the pandemic, and continuing through the inflationary crisis, but as these factors ease, businesses may be entering a period of relative stability: Marketers have an opportunity to move from reactive to proactive – and show their value as growth drivers.

We’ve been helping marketers and strategists Make it WARC since 1985. Today we service over 75,000 marketers in more than 1,200 companies in 100+ markets.

Oct 15, 2024 · Where should brands focus their marketing measurement planning for the year ahead? Circana’s Yeimy Garcia Smith, SVP Circana Global Measurement Strategy, and Michelle Snell, Director, Product Marketing, Media, identify the key opportunities.

Sep 27, 2024 · This opinion piece is part of the Future of Strategy 2024 series, WARC subscribers can read the full report here.

Sep 27, 2024 · The demand for strategy greatly exceeds the industry’s investment in it. It’s time to better equip strategists with the training and tools both clients and agencies need to be successful, argues Lance Koenig, Managing Partner, We Are Rival. Strategy. There’s been quite a lot published about the importance of it in the last few years. Clients want more strategic …

A Q4 update of WARC's latest advertising spend forecasts by medium, product sector and media owner in 100 markets worldwide. In August this year, WARC published the first in a new series of quarterly global ad spend forecasts. Over the last 18 months we have developed a new, proprietary neural ...

The Multiplier Effect The separation of brand and performance advertising has led to siloed thinking, short-termism and declining returns. Pursuing an integrated approach to these activities – covering strategy, media, creativity and measurement – promises to drive sales in both the short and long term. This is the Multiplier Effect.

Nov 11, 2024 · The Marketer’s Toolkit 2025 is here: the fourteenth edition of the report draws out five major trends that will define strategic planning, based on an extensive global survey of practitioners – here’s what you need to know.

Improving consumer confidence, rising global temperatures, and multigenerational households are among the biggest trends set to impact consumer spending in the year ahead, according to WARC’s 2024 Consumer Trends report.