Finding Good Ads | Marketing | Advertising on Instagram: "Virgin Mobile’s “Think Hatke” campaign, launched in 2008, perfectly captured the brand’s offbeat, rebellious tone. Aimed at young Indians, the ads showed witty, everyday situations where people bent the rules and thought differently—echoing the brand’s message of doing things your own way. With its cheeky humour and bold storytelling, the campaign stood out in a crowded telecom market. It wasn’t just selling a service; it was selling atti