Let's talk about email. It was the most important revenue channel 10 years ago. It's STILL the most important channel today. And it'll likely stay that way for the next five years. But here's what most artists don't understand: your email list is like a garden. It needs tending. It needs care. It needs consistent TLC. Ignore it? It dies. Nurture it? It performs for your entire art-selling career. Social media platforms come and go. Algorithms change overnight. But email? You OWN that audience. A

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